For more than a decade, Abu Dhabi has been diversifying its economy to accelerate the growth of its non-oil based commodities and the creation of an industrial sector based on economic cluster principles. In 1998, The General Holding Corporation (SENAAT), the parent company of Emirates Steel, began the development of a significant and durable upstream steel business to complement downstream private sector investments. SENAAT’s chosen platform to implement this plan was an existing SENAAT business, the Musaffah-based Emirates Iron and Steel Factory (EISF).

EISF was created as an unincorporated business directly controlled by SENAAT to satisfy the growing demand for quality steel products for the construction sector in the United Arab Emirates (UAE). EISF’s operations represented a relatively simple business, being a re-roller of imported steel billets, producing deformed concrete reinforcing bar (rebar) for sale in the domestic UAE market.

The rolling mill (RM1) was commissioned in October 2001 with a design capacity of 500,000 metric tons per annum (MTPA). Since commissioning, RM1 has grown to operate at annual levels well in excess of its original capacity as a result of technical modifications, continuous improvement initiatives, the drive and aptitude of the RM1 team and optimized production planning procedures.